For many years, the word quality held weight in people’s minds. Brands used the word freely and consumers believed it. That’s not necessarily the case today. Simply saying that your brand represents quality isn’t enough anymore. Today, you need to prove that claim by communicating quality in your branding or it falls on deaf ears.
At Expand a Sign, we don’t just say how great our branded products and services are. We live and breathe it to ensure that our customers can depend on our brand promise.
To emphasise this, we’ve created an audio-visual representation of just how serious we are about quality and what goes into making your Expand a Sign banner because… we don’t do average!
Many interesting production facts are included throughout the brand video, such as: ‘5000 needles per loom are threaded by hand’, ‘looms create 3000m of fabric per day’, ‘all fabric is pre-treated for waterproofing, UV filtering and whitened, and is pre-shrunk and then dried at over 200°C’, ‘several quality checks are in place throughout the production process’, ‘each banner is cut, edged, sewn and threads and edges tidied before labels are cut and attached’, ‘all product bags are custom designed and handmade’ and ‘all frames and rods are fabricated on site’ before we ship out to all corners of the globe.
Your brand is the way your customers perceive you and your branding is an extension of your brand, so don’t let your brand be let down by your branding.