Is it time for your logo to evolve?

A logo is the face of your brand/business and is by far the most important branding element you’ll bring to life but there comes a time when every logo needs to evolve – even the biggest brands in the world have had to do it. There was a time years ago, when all it took […]

The ultimate guide to the biggest branding trends in 2020

Now, with so many resources out there on branding trends, it’s easy to feel overwhelmed by the prospect of refreshing your brand. As always, Expand a Sign is here to provide you with the ultimate guide to the biggest branding trends in 2020 and we’ve narrowed it down to the top 3 in each category […]

A complete guide to creating your brand style guide

When it comes to building an instantly recognisable and memorable brand, it’s all about consistency. Developing a consistent brand starts with creating a brand style guide. A brand style guide takes the heart and soul of your brand and translates it into design rulebook that explains how your brand must present itself to the world […]

The ultimate guide to designing the perfect logo

A logo isn’t just your brand’s name in a pretty font with a cool graphic, there’s an actual science behind it. A logo is the face of your brand/business and is by far the most important branding element you’ll bring to life. But where does one begin? Designing a logo can be exciting as well […]