The importance of colour in the workplace

The importance of colour in the workplace, is now something that organisations are embracing for their subsequent benefits and the effects that specific colours have on our moods. Colour is deeply ingrained into our lives (conscious and sub-consciously) and affects how we interact with brands and our environment. What was once merely a stylistic choice, […]

The Impact of Colour on Brand Identity

When you think about some of the biggest brands in the world – Coca-Cola, McDonalds, Starbucks, etc, they’re immediately recognisable without having to see the brand. That’s because their colour(s) and logo are deeply imbedded into our subconscious. Whether it’s the combination of the distinct red on a can of Coca-Cola and that unmistakable white […]