Is it time for your logo to evolve?
A logo is the face of your brand/business and is by far the most important branding element you’ll bring to life but there comes a time when every logo needs to evolve – even the biggest brands in the world have had to do it. There was a time years ago, when all it took […]
The ultimate guide to the biggest branding trends in 2020
Now, with so many resources out there on branding trends, it’s easy to feel overwhelmed by the prospect of refreshing your brand. As always, Expand a Sign is here to provide you with the ultimate guide to the biggest branding trends in 2020 and we’ve narrowed it down to the top 3 in each category […]
The ultimate guide to designing the perfect logo
A logo isn’t just your brand’s name in a pretty font with a cool graphic, there’s an actual science behind it. A logo is the face of your brand/business and is by far the most important branding element you’ll bring to life. But where does one begin? Designing a logo can be exciting as well […]
What is Branding? The ultimate guide to kickstart your brand
What is branding? The Oxford dictionary defines branding as “the promotion of a particular product or company by means of advertising and distinctive design”. Simple enough? You’d think so but that’s the basic definition and there is so much more that goes into branding. With 23 years in the branding industry and countless more combined […]
What is Branding? The ultimate guide to kickstart your brand
What is branding? The Oxford dictionary defines branding as “the promotion of a particular product or company by means of advertising and distinctive design”. Simple enough? You’d think so but that’s the basic definition and there is so much more that goes into branding. With 23 years in the branding industry and countless more combined […]
ONLY THE RICH CAN AFFORD TO BUY CHEAP
When does it make sense to buy quality instead of cheap? With the current economic climate, we’re forced to find new ways of saving money and become bargain hunters because hey, there’s always someone who’ll do it cheaper… but at what cost? Being frugal doesn’t just mean saving money and buying cheap – it means […]
Social Media – not just a place for selfies…
Just like you, your brand has a personality and now more than ever, social media has become an integral part of your brand’s identity. Not only does it drive awareness but it’s a great way to build trust and loyalty through engagement. There’s no cookie-cutter approach to this… Every brand is different and so is […]
Emotional Connections Build Strong Brands
Think of a brand … a brand that you relate to and feel connected to. (No, it doesn’t necessarily have to be the “name brand” that is ‘so hot right now’! Think of a brand that you can relate to on a personal level.) Have you ever stopped to wonder why it is that […]
The Impact of Colour on Brand Identity
When you think about some of the biggest brands in the world – Coca-Cola, McDonalds, Starbucks, etc, they’re immediately recognisable without having to see the brand. That’s because their colour(s) and logo are deeply imbedded into our subconscious. Whether it’s the combination of the distinct red on a can of Coca-Cola and that unmistakable white […]
