At Expand a Sign, we pride ourselves on going the extra mile for our customers. Whether it’s our mind-blowing custom inflatables or larger than life giant football shirt replicas, we allow our customers to tailor-make their branding to best suit their event or space, without being restricted by minimum quantity orders. While we are proud of our extensive range of off-the-shelf products, we also offer our customers completely bespoke branded solutions including: flags, bar wraps, hanging banners and endless banners to name a few. We’re always looking for something new to excite customers – if you can dream it, we can make it.
Henry Ford once said, “You can have any colour you want as long as it is black”. Well that doesn’t fly with us. We believe that our custom products offer new opportunities to interact with our customers, as they can take part in the product design – from design to manufacturing. This is a great way to enhance customer loyalty and engagement. Not only does this allow our customers to express their style and tastes but also exercise an unprecedented degree of control over what they are buying.
So, why custom? Simple… Custom products better fulfil customer needs as they become part of the ‘product development’ process. Every customer needs to be seen as their own market – no longer does one size fit all. Customisation is also the new loyalty. Consumers that customise a product, are more likely to become brand advocates and in turn, repeat buyers as they now have an emotional connection with the product.