ONLY THE RICH CAN AFFORD TO BUY CHEAP

When does it make sense to buy quality instead of cheap? With the current economic climate, we’re forced to find new ways of saving money and become bargain hunters because hey, there’s always someone who’ll do it cheaper… but at what cost? Being frugal doesn’t just mean saving money and buying cheap – it means […]

Where we lead, others follow

True innovation is coming up with products that our customers didn’t even know they needed. At Expand a Sign, Innovation is in our DNA and this statement epitomises our vision as individuals and as a brand. When we invented (yes, invented) the Flying Banner or like the industry likes to call them, Teardrop Banners/Flags – […]

We don’t do average!

For many years, the word quality held weight in people’s minds. Brands used the word freely and consumers believed it. That’s not necessarily the case today. Simply saying that your brand represents quality isn’t enough anymore. Today, you need to prove that claim by communicating quality in your branding or it falls on deaf ears. […]

Not all banners are created equal…

Not all banners are created equal… Now there’s some food for thought. Branding is an investment and an extension of your brand, and as consumers we have many choices to consider when choosing which banners or other branded material to use outside our businesses or at events. One thing’s for sure, quality needs to be […]

Why investing in quality branding solutions may give your brand the edge…

When you think of expos and trade shows, it’s usually synonymous with goodie bags filled with flyers from various vendors that really do their utmost to stand out from all the white-walled clutter that is the traditional expo stand. But are you really doing the most you can for your brand? Expos and trade shows […]

Social Media – not just a place for selfies…

Just like you, your brand has a personality and now more than ever, social media has become an integral part of your brand’s identity. Not only does it drive awareness but it’s a great way to build trust and loyalty through engagement. There’s no cookie-cutter approach to this… Every brand is different and so is […]

IS IT TIME TO REBRAND?

Your brand is so much more than just a logo and colour palette. It’s the core identity of your business: a collection of the values, ideals, characteristics and personality of your brand reduced to a single set of recognisable standards. Rebranding isn’t a strategy you should pursue just because it “seems like a good idea” […]

Emotional Connections Build Strong Brands

Think of a brand … a brand that you relate to and feel connected to. (No, it doesn’t necessarily have to be the “name brand” that is ‘so hot right now’! Think of a brand that you can relate to on a personal level.)   Have you ever stopped to wonder why it is that […]

The Impact of Colour on Brand Identity

When you think about some of the biggest brands in the world – Coca-Cola, McDonalds, Starbucks, etc, they’re immediately recognisable without having to see the brand. That’s because their colour(s) and logo are deeply imbedded into our subconscious. Whether it’s the combination of the distinct red on a can of Coca-Cola and that unmistakable white […]