Tag archives for: Branding

Emotional Connections Build Strong Brands

Think of a brand … a brand that you relate to and feel connected to. (No, it doesn’t necessarily have to be the “name brand” that is ‘so hot right now’! Think of a brand that you can relate to on a personal level.)   Have you ever stopped to wonder why it is that […]

The Impact of Colour on Brand Identity

When you think about some of the biggest brands in the world – Coca-Cola, McDonalds, Starbucks, etc, they’re immediately recognisable without having to see the brand. That’s because their colour(s) and logo are deeply imbedded into our subconscious. Whether it’s the combination of the distinct red on a can of Coca-Cola and that unmistakable white […]

How to care for your Branding…

With summer events season quickly approaching, your branding is guaranteed to rack up some decent mileage over the next couple of months. In-between the manic set ups and frantic takedowns, it’s easy to forget that these are actual investments so taking an extra 5 minutes may save you money in the long run. The longevity […]

More Than Just an Outdoor Event

Summer in South Africa is a great season for outdoor events. Whether it’s a sporting event along the coast or a music festival inland, we love attending or hosting events this time of the year. If you’re planning to host or sponsor an event this summer, Expand a Sign have 3 handy tips to help […]

Everyone Loves Inflatable Signage

Let’s do a test…Try driving for one day and not see some kind of signage for a business or event. It’s everywhere right? Business’ are using signage as a form of branding all over and on a day-to-day basis we see an overwhelming amount of options that we have to choose from. From flags and […]

Priceless Perks that Promote Productivity!

Outsiders may wonder how Expand a Sign has continued to grow from strength to strength over the past 19 years. Simon Sinek, author of ‘Start With Why’ aptly hit the nail on the head when he said: “Customers will never love a company until the employees love it first”. When I first started working at […]

Branding Activations done right…

At Expand a Sign we not only provide our customers with industry leading products for their events but also offer our expertise on how to maximise their brand’s visual presence. In a world cluttered with meaningless content, trying to stand out is even more relevant than ever. Brands primarily use activations as a means of […]

Quality is remembered long after the price is forgotten

If you’re not one of our many satisfied customers that have trusted Expand a Sign since 1997 along with 87 of the world’s top 100 brands then ask yourself, is your branding really as good as it can be? Why have so many brands aligned themselves with Expand a Sign as their portable branding supplier? […]

Interbrand’s Annual List of the 100 Best Global Brands Released

Interbrand has released their 16th annual Best Global Brands report which calls to the forefront the top 100 most valuable global brands based on their Best Global Brands methodology – the first brand valuation method to become ISO certified. Prior to being ranked, brands are first evaluated based on a combination of the following attributes: […]