Tag archives for: Brand

Emotional Connections Build Strong Brands

Think of a brand … a brand that you relate to and feel connected to. (No, it doesn’t necessarily have to be the “name brand” that is ‘so hot right now’! Think of a brand that you can relate to on a personal level.)   Have you ever stopped to wonder why it is that […]

The Impact of Colour on Brand Identity

When you think about some of the biggest brands in the world – Coca-Cola, McDonalds, Starbucks, etc, they’re immediately recognisable without having to see the brand. That’s because their colour(s) and logo are deeply imbedded into our subconscious. Whether it’s the combination of the distinct red on a can of Coca-Cola and that unmistakable white […]


Perception. So what is the definition of this word? I looked it up using the right click action on my mouse (what ever happened to the Oxford Dictionary?). The computer thingy spat out words like: Insight Awareness (or lack of) Discernment Observation Sensitivity (males are clueless about this one) View Opinion (everyone’s counts) Four words […]