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Tag archives for: Brand

Social Media – not just a place for selfies…

Just like you, your brand has a personality and now more than ever, social media has become an integral part of your brand’s identity. Not only does it drive awareness but it’s a great way to build trust and loyalty through engagement. There’s no cookie-cutter approach to this… Every brand is different and so is […]


Emotional Connections Build Strong Brands

Think of a brand … a brand that you relate to and feel connected to. (No, it doesn’t necessarily have to be the “name brand” that is ‘so hot right now’! Think of a brand that you can relate to on a personal level.)   Have you ever stopped to wonder why it is that […]


The Impact of Colour on Brand Identity

When you think about some of the biggest brands in the world – Coca-Cola, McDonalds, Starbucks, etc, they’re immediately recognisable without having to see the brand. That’s because their colour(s) and logo are deeply imbedded into our subconscious. Whether it’s the combination of the distinct red on a can of Coca-Cola and that unmistakable white […]



Perception

Perception. So what is the definition of this word? I looked it up using the right click action on my mouse (what ever happened to the Oxford Dictionary?). The computer thingy spat out words like: Insight Awareness (or lack of) Discernment Observation Sensitivity (males are clueless about this one) View Opinion (everyone’s counts) Four words […]