Showing posts from: Uncategorized

Social Media – not just a place for selfies…

Just like you, your brand has a personality and now more than ever, social media has become an integral part of your brand’s identity. Not only does it drive awareness but it’s a great way to build trust and loyalty through engagement. There’s no cookie-cutter approach to this… Every brand is different and so is […]


Your brand is so much more than just a logo and colour palette. It’s the core identity of your business: a collection of the values, ideals, characteristics and personality of your brand reduced to a single set of recognisable standards. Rebranding isn’t a strategy you should pursue just because it “seems like a good idea” […]

Emotional Connections Build Strong Brands

Think of a brand … a brand that you relate to and feel connected to. (No, it doesn’t necessarily have to be the “name brand” that is ‘so hot right now’! Think of a brand that you can relate to on a personal level.)   Have you ever stopped to wonder why it is that […]

The Impact of Colour on Brand Identity

When you think about some of the biggest brands in the world – Coca-Cola, McDonalds, Starbucks, etc, they’re immediately recognisable without having to see the brand. That’s because their colour(s) and logo are deeply imbedded into our subconscious. Whether it’s the combination of the distinct red on a can of Coca-Cola and that unmistakable white […]

More Than Just an Outdoor Event

Summer in South Africa is a great season for outdoor events. Whether it’s a sporting event along the coast or a music festival inland, we love attending or hosting events this time of the year. If you’re planning to host or sponsor an event this summer, Expand a Sign have 3 handy tips to help […]

Uzwelo – Our story, so far…

For those of you that haven’t been following the Uzwelo story, you may have a vague understanding as to what this project is all about – use the waste fabric from our banners to make a wide variety of bags. But it’s so much more than that… Only a few of us have had the […]

I BELIEVE* – more than meets the eye

Expand a Sign’s core values and pillars form a collective belief system that everyone within the business not only contributes and subscribes to, but that forms a collective culture that manifests boldly in the business values. At Expand a Sign, that’s about giving so much more of yourself because you want to. It’s about so […]

Branding Activations done right…

At Expand a Sign we not only provide our customers with industry leading products for their events but also offer our expertise on how to maximise their brand’s visual presence. In a world cluttered with meaningless content, trying to stand out is even more relevant than ever. Brands primarily use activations as a means of […]

Boots for Phila

Gugu (one of our awesome cleaning queens) was doing her usual afternoon clean up recently when Kirsty (head marketing Chiquita) asked her how her thirteen year old son, Phila, was progressing with his soccer. FYI – he had highly impressed everyone when he showcased his skills at our Family Fun Day last year. Gugu informed […]