Our Blog

Social Media – not just a place for selfies…

Just like you, your brand has a personality and now more than ever, social media has become an integral part of your brand’s identity. Not only does it drive awareness but it’s a great way to build trust and loyalty through engagement. There’s no cookie-cutter approach to this… Every brand is different and so is […]


Your brand is so much more than just a logo and colour palette. It’s the core identity of your business: a collection of the values, ideals, characteristics and personality of your brand reduced to a single set of recognisable standards. Rebranding isn’t a strategy you should pursue just because it “seems like a good idea” […]

Emotional Connections Build Strong Brands

Think of a brand … a brand that you relate to and feel connected to. (No, it doesn’t necessarily have to be the “name brand” that is ‘so hot right now’! Think of a brand that you can relate to on a personal level.)   Have you ever stopped to wonder why it is that […]

The Impact of Colour on Brand Identity

When you think about some of the biggest brands in the world – Coca-Cola, McDonalds, Starbucks, etc, they’re immediately recognisable without having to see the brand. That’s because their colour(s) and logo are deeply imbedded into our subconscious. Whether it’s the combination of the distinct red on a can of Coca-Cola and that unmistakable white […]

How to care for your Branding…

With summer events season quickly approaching, your branding is guaranteed to rack up some decent mileage over the next couple of months. In-between the manic set ups and frantic takedowns, it’s easy to forget that these are actual investments so taking an extra 5 minutes may save you money in the long run. The longevity […]

More Than Just an Outdoor Event

Summer in South Africa is a great season for outdoor events. Whether it’s a sporting event along the coast or a music festival inland, we love attending or hosting events this time of the year. If you’re planning to host or sponsor an event this summer, Expand a Sign have 3 handy tips to help […]

Uzwelo – Our story, so far…

For those of you that haven’t been following the Uzwelo story, you may have a vague understanding as to what this project is all about – use the waste fabric from our banners to make a wide variety of bags. But it’s so much more than that… Only a few of us have had the […]

I BELIEVE* – more than meets the eye

Expand a Sign’s core values and pillars form a collective belief system that everyone within the business not only contributes and subscribes to, but that forms a collective culture that manifests boldly in the business values. At Expand a Sign, that’s about giving so much more of yourself because you want to. It’s about so […]