Our Blog

Emotional Connections Build Strong Brands

Think of a brand … a brand that you relate to and feel connected to. (No, it doesn’t necessarily have to be the “name brand” that is ‘so hot right now’! Think of a brand that you can relate to on a personal level.)   Have you ever stopped to wonder why it is that […]

The Impact of Colour on Brand Identity

When you think about some of the biggest brands in the world – Coca-Cola, McDonalds, Starbucks, etc, they’re immediately recognisable without having to see the brand. That’s because their colour(s) and logo are deeply imbedded into our subconscious. Whether it’s the combination of the distinct red on a can of Coca-Cola and that unmistakable white […]

How to care for your Branding…

With summer events season quickly approaching, your branding is guaranteed to rack up some decent mileage over the next couple of months. In-between the manic set ups and frantic takedowns, it’s easy to forget that these are actual investments so taking an extra 5 minutes may save you money in the long run. The longevity […]

More Than Just an Outdoor Event

Summer in South Africa is a great season for outdoor events. Whether it’s a sporting event along the coast or a music festival inland, we love attending or hosting events this time of the year. If you’re planning to host or sponsor an event this summer, Expand a Sign have 3 handy tips to help […]

Uzwelo – Our story, so far…

For those of you that haven’t been following the Uzwelo story, you may have a vague understanding as to what this project is all about – use the waste fabric from our banners to make a wide variety of bags. But it’s so much more than that… Only a few of us have had the […]

I BELIEVE* – more than meets the eye

Expand a Sign’s core values and pillars form a collective belief system that everyone within the business not only contributes and subscribes to, but that forms a collective culture that manifests boldly in the business values. At Expand a Sign, that’s about giving so much more of yourself because you want to. It’s about so […]

Everyone Loves Inflatable Signage

Let’s do a test…Try driving for one day and not see some kind of signage for a business or event. It’s everywhere right? Business’ are using signage as a form of branding all over and on a day-to-day basis we see an overwhelming amount of options that we have to choose from. From flags and […]

Priceless Perks that Promote Productivity!

Outsiders may wonder how Expand a Sign has continued to grow from strength to strength over the past 19 years. Simon Sinek, author of ‘Start With Why’ aptly hit the nail on the head when he said: “Customers will never love a company until the employees love it first”. When I first started working at […]

Branding Activations done right…

At Expand a Sign we not only provide our customers with industry leading products for their events but also offer our expertise on how to maximise their brand’s visual presence. In a world cluttered with meaningless content, trying to stand out is even more relevant than ever. Brands primarily use activations as a means of […]