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IS IT TIME TO REBRAND?

Your brand is so much more than just a logo and colour palette. It’s the core identity of your business: a collection of the values, ideals, characteristics and personality of your brand reduced to a single set of recognisable standards. Rebranding isn’t a strategy you should pursue just because it “seems like a good idea” […]


Emotional Connections Build Strong Brands

Think of a brand … a brand that you relate to and feel connected to. (No, it doesn’t necessarily have to be the “name brand” that is ‘so hot right now’! Think of a brand that you can relate to on a personal level.)   Have you ever stopped to wonder why it is that […]